BRANDED VERSUS UNBRANDED MARKETING: Surviving in a down market.

The market is dreadful. We all know that and there isn’t anything we can do to make buyers start buying again. That is a market force we have no control over. We do have control over our activity however. Frankly, that’s why most Realtors are starving. They do not have the work ethic or marketing platforms in... Read More

We all know how hard it is to find potential Realtor clients in this game we call real estate. In the past we've been told to buy billboards, pay for radio ads, and develop mailer campaigns that would put mail order catalogs to shame. We are taught to go after For Sale By Owner sellers with the same vengeance that FDR went after Japan following Pearl Harbor . The question... Read More

One question we often get at www.sellmyhouse.com is ‘how is real estate really sold’, which is code for ‘Are Realtors the real reason a house sells?’. If they are being honest with you, the answer just might surprise you. The truth really lies in four areas, which we call the 4 factors of real estate. They include price, location, condition, and exposure. As a seller you have... Read More

This is a question that every seller must answer prior to selling their house. For sale by owner(FSBO) represents a growing trend in the real estate industry as many people are demonstrating their do-it-yourself spirit rather than pay the commission fees (usually 6%-7%) of real estate agents for their role in selling their property. In most cases, the commission fee... Read More